What I do

A structured review of how your business actually operates - not how it's supposed to. I map current processes, identify bottlenecks, redundancies and risks, and deliver a clear picture of what needs to change and why.

If your data lives in spreadsheets, different systems, or nowhere at all - I structure it, connect it and turn it into dashboards that actually help you make decisions. No overengineering, no unnecessary tools.

I document your current state (AS-IS), design the improved state (TO-BE), and give you a practical roadmap to get there. The result is clarity - for your team, your management, and any future system implementation.

Before you spend on automation, you need to know what to automate and what tool fits your situation. I define the scope, prepare requirements, evaluate options and help you avoid costly mistakes in tool selection.

I gather, structure and validate business requirements - translating what stakeholders need into clear documentation that developers can actually work with. BRDs, user stories, acceptance criteria, use cases.

An embedded business analyst role for your project - joining your team for the duration of development. I bridge the gap between business and tech, manage scope, run workshops and keep requirements aligned as the project evolves.

Setting up or expanding into the UAE market involves navigating free zones, licensing, local regulations and cultural context. I help you understand what's required, what to expect, and how to structure your entry correctly from the start.